Lots of companies are creating copies of Olaplex, which is a true miracle and has revolutionized the way we can colour hair. And it’s funny how many of these companies are saying they used to work for Olaplex or that they were around longer than them.

The fact is, Olaplex has created an incredible product that is truly innovative and the rest of these companies are copying them, from the name to the concept to the packaging.

Use whatever you want or what gets you your preferred results, but just know that those companies are run by unoriginal copycats who are riding the coattails of a true industry innovator.